In the biggest retail failure nationally this year, the Bay Area’s Orchard Supply Hardware declared bankruptcy over the weekend, and looks like it’s headed into the arms of an out-of-state big box chain. But the name and a majority of its 89 California stores will survive, according to the prospective buyer, Lowe’s, which offered $205 [...]
Getting your content in front of your audience can be challenging. You've got to know who your audience is, where they're hanging out, and how to intrigue them. How do you do all that?
Technology interfaces such as call centers and automated responses are only a way to supplement what should be the heart of your effort: a relentless, person-to-person focus on the customer's objectives and challenges.