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Coca-Cola creates buzz with social media impact study

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You’d think with nearly 62 million Facebook and 687,000 Twitter followers, Coca-Cola would be primed to capitalize on “buzz” about new beverages coming on line, but the Atlanta-based company says not really.

Social media chatter about its products does little to influence purchases, Coca-Cola research shows, according to Ad Age and businessinsider.com reports on comments a Coke executive made this week at an advertising conference.

“We didn’t see any statistically significant relationship between our buzz and our short-term sales,” Eric Schmidt, senior manager for corporate market strategy and insight, was quoted as saying.

Schmidt cautioned listeners not to put too much stock in the finding since the Atlanta-based beverage giant only looked at buzz and not other aspects of social media engagement, such as sharing and video views.

In a statement following the buzz Schmidt’s comments created, Coke said, “Our social strategy is …

EBay offering ‘free’ listings to lure more sellers

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EBay is taking a page out of the wireless phone competition playbook and simplifying its rate structure in an apparent bid to be more competitive with Amazon.com.

A big part of what’s different is the word “free.”

Currently, eBay charges sellers a listing, or insertion, fee per listing, per category, regardless of the quantity of items being sold. If the item sells, you’re charged a final value fee. The value fees are calculated based on the total amount of the sale and are charged per item. Fees for eBay Motors vehicle listings and eBay Real Estate listings are calculated differently.

Starting May 1, eBay is offering up to 2,500 free listings a month if you have an eBay Stores subscription. Subscriptions cost from $16 to $200 a month depending the plan, and final fees will range from between 4 percent and 9 percent. Without a subscription, starting April 16, sellers will get 50 free listings a month and pay one flat 10 percent …

Fewer metro Atlanta homeowners ‘underwater’ on mortgages

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Many metro Atlantans and Georgians continue to be stuck with properties that are worth less than the outstanding loans on them, but the good news is that fewer properties locally and nationally are dealing with negative equity.

In the last three months of 2012, Georgia again ranked fourth in the nation in percentage of mortgaged properties that were “underwater,” with 34 percent falling in that category, according to research at CoreLogic.

The finding, however, was a slight improvement from the 35 percent of underwater properties in the third quarter, when the state also ranked fourth.

Metro Atlanta ranked third in underwater properties among the 25 largest metropolitan areas in the country, CoreLogic reported.

“The scourge of negative equity continues to recede across the country,” CoreLogic Chief Executive Officer Anand Nallathambi said in a statement. “The trend toward more homeowners moving back into positive equity …

March 19, 2013 Edition 12

Is It ALL Your Fault? By Zig Ziglar All of us, and I believe that includes you, have asked the question, “Do I have what it takes to ‘succeed,’ or am I destined to a life of mediocrity?” Since you’re reading this column on encouragement, naturally I believe you’re a person of above-average intelligence, so [...]

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